Healthkart favor nutrition and fitness over drug sales

NEW DELHI: From an company selling over-the-counter (OTC) medications, Sequoia Capital-backed Healthkart has transformed into one that is absolutely focussed on sustenance and wellness items.

"We are re-situating ourselves into a vertical player in wellness and sustenance. At first we began with OTC medications yet later we saw a greater open door in nourishment and wellness items which is conceivably a 2 to 3 billion dollar market in India," said Sameer Maheshwari, CEO at Healthkart, which began exploring different avenues regarding private brands in this vertical in 2013.

Private brands now add to around half to the aggregate business and this vertical having grown 3X since a year ago, the organization is wagering on the development to earn back the original investment by March 2017, says Prashant Tandon previous fellow benefactor at Healthkart who now runs 1mg, a different substance spun off from Heakthkart.

A portion of the most elevated offering private brands on Healthkart are protein supplement brand Muscle Blaze, weight reduction supplement Incredio and way of lifestyle brand Health Viva.

Healthkart, which was established in 2011 by Sameer Maheshwari and Prashant Tandon, is as of now increase interests in its R&D focus in Gurgaon which is right now a 10-individuals group, including six to seven sustenance researchers and assembling operations at Baddi, Himachal Pradesh.