Look who's Helping Brands on Social Media

Social media influencers are now solidifying their presence on various platforms like micro-blogging site Twitter as your friend or family member, leading to better positioning and boost in sales for various brands, a new study has revealed.

Nearly 40% of respondents said that they have purchased an item online after seeing it used by an influencer on Instagram , Twitter , Vine or YouTube , said the study conducted by Twitter and market analytics firm Annalect.

About 20% of respondents said they shared something they saw from an influencer while one-third of millennials reported that they follow a social media influencer on Twitter or Vine, adweek.com reported.

Marketers are using social media influencers to build relationships with the people An influencer can reach consumers via blogs and social networks that brands may not be able to.